Rich City Kids is committed to the artistic development, personal growth, and continual enrichment of young people in the creative and performing arts. Through affordable creative arts education, mentorship, and live events, Rich City Kids equips young people with the tools, skills, and confidence to share their talents with the world. The organization sought to expand its visibility and deepen community engagement through a cohesive, mission-driven social media presence.

Rich City Kids needed a way to boost brand awareness, connect with a wider audience, and communicate their mission in a visually engaging and shareable way. Their challenge was creating content that would:

• Inspire engagement: Encourage conversation, shares, and interaction.

• Showcase mission alignment: Reflect the organization’s focus on creativity, imagination, and empowerment.

• Strengthen brand identity: Build visual and messaging consistency across platform

We developed and executed a targeted brand awareness campaign for social media, combining inspirational messaging with a clean, vibrant visual identity.

Key components included:

1. Content Strategy

   • Identified themes that connected directly to Rich City Kids’ mission and values.

   • Planned content to spark imagination and celebrate youth creativity.

2. Graphic Design & Branding

   • Created a series of branded graphics for Instagram and Facebook using the organization’s colors, logo, and style.

   • Incorporated inspiring quotes, thought-provoking questions, and impactful imagery.

3. Engagement-Driven Messaging

   • Crafted concise, inspiring copy to encourage community interaction and shares.

1. Deliverables

   • A library of branded social media graphics optimized for Instagram and Facebook.

   • Campaign content calendar aligned to engagement goals.

   • Messaging toolkit with prompts and captions for ongoing use.

• Increased Engagement: Boosted likes, comments, and shares on campaign posts.

  • Expanded Reach: Attracted new followers and increased brand visibility in the community.

  • Mission Amplification: Reinforced Rich City Kids’ role as a creative, empowering space for youth.

  • Reusable Assets: Provided long-term branded content for continued online presence.

“Brandy made the whole process so easy. She took our ideas and turned them into a ready-to-use library of beautiful, branded content. Now we have a bank of materials we can pull from anytime, which has saved us so much time and kept our messaging consistent.”

Antoinette Evans, Executive Director, Rich City Kids