Chicago Youth Centers (CYC) delivers transformative programs to more than 1,300 children and 600 families living in Chicago’s underserved communities. Their programs focus on academic success, social-emotional development, and career readiness. In preparation for their high-energy Fuel the Future fundraiser at Autobahn Country Club—featuring luxury supercar driving experiences—CYC sought a sponsorship strategy that would attract high-value partners and highlight the event’s unique appeal.

CYC needed a sponsorship approach that would:

• Showcase Fuel the Future as a one-of-a-kind experience for potential sponsors.

• Clearly communicate sponsorship levels and benefits in a way that resonated with corporate and philanthropic partners.

• Position the event as both a thrilling experience and a meaningful cause.

We developed the sponsorship strategy and framework to guide the design and execution of the sponsorship packet. This included:

1. Sponsorship Structure – Created tiered sponsorship levels with escalating benefits, ensuring clear value for each investment.

2. Benefit Alignment – Matched sponsor perks (branding opportunities, event participation, VIP experiences) with likely sponsor priorities.

3. Messaging Strategy – Crafted compelling copy points to highlight both the excitement of the event and the mission impact of supporting CYC.

4. Call-to-Action Flow – Designed the information hierarchy to move prospects from curiosity to commitment quickly.

• Sponsorship benefits matrix with tiered investment levels.

• Key messaging points for each sponsorship tier.

• Recommended content structure for the sponsorship packet.

• Consultation on visual layout to maximize clarity and appeal.

• Sponsor Readiness: Provided CYC with a complete, easy-to-execute sponsorship strategy ready for design.

• Streamlined Outreach: Clear tiers and benefit descriptions simplified the sponsor recruitment process.

• Enhanced Positioning: Elevated Fuel the Future as both an exclusive luxury event and a mission-driven fundraiser.