Brown Babee Co

We empower parents to confidently navigate the challenges of childhood eczema. Our plant-based solutions are designed to transform discomfort into comfort, fostering restful nights and joyful days, allowing little ones and their families to focus on what truly matters—creating happy memories together.

As a new brand emerging from the product development phase, Brown Babee needed to establish a clear and credible presence in the market. While the products were ready, the brand itself had yet to be defined.

Brown Babee required a cohesive brand identity that could communicate trust, care, and intention to parents and caregivers. This included developing a logo, visual identity, brand messaging, and social media foundations that reflected the values behind the products and differentiated the brand in a crowded category.

At the same time, the CEO was stepping into a visible leadership role and needed support positioning herself as a thought leader in clean children’s care and wellness for families of color. This required clarifying her voice, perspective, and story to support content creation, partnerships, and long-term brand credibility.

In short, Brown Babee needed to build both the brand and the leader behind it in preparation for launch.

We began with a comprehensive brand audit to assess Brown Babee’s positioning, messaging, and market landscape. This was followed by a full-day strategy session designed to clarify the brand’s identity, audience, and core narrative.

From there, we developed foundational brand assets and collateral, including visual identity elements and messaging tools that could be used consistently across platforms. In parallel, we worked closely with the founder to shape a clear and authentic brand persona, ensuring her voice, story, and leadership presence aligned seamlessly with the values and vision of Brown Babee.

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We delivered a comprehensive brand bible that established a strong foundation for both the company and its founder. The brand bible included brand positioning, mission and values, audience definition, messaging framework, and tone and voice guidelines, along with visual brand assets such as the logo, color palette, typography, and social media design elements to ensure consistency across all touchpoints.

To support ongoing content creation, we developed clear content pillars and a defined voice structure that guided how the brand and founder show up across platforms.

We also ghostwrote LinkedIn posts for the founder to model the brand voice in practice, supporting her transition into visible thought leadership while building credibility and confidence ahead of launch.

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